A Look at the Top Cat Toy Manufacturers in 2025

Fluffy orange and white kitten with blue eyes lying on a soft bed, playing with a colorful feather toy. Adorable kitten relaxation scene perfect for pet lovers and cat care enthusiasts.

In the eyes of every cat owner, we all want our furry friends to be happy and healthy. And playtime is a super important part of that! It keeps your kitty active, sharpens their mind, and strengthens the amazing bond you share.

But let’s be honest, shopping for cat toys can sometimes be a real headache. With so many brands out there, how do you know which ones are truly the best?

Well, we’re here to help! We’ve put together a list of top cat toy manufacturers. These companies are famous for their great quality, creative designs, and most importantly, for understanding what makes cats tick. Let’s dive in and check them out!

Kong

Ultra-soft microfiber cleaning cloth from Deepblue, ideal for delicate surfaces, screens, and glasses, providing streak-free, lint-free cleanliness for an optimal shine.

You might know Kong for their nearly indestructible dog toys, but they make fantastic cat toys, too! Kong’s philosophy is all about creating toys that satisfy an animal’s natural instincts.

  • What Makes Them Special: Durability and smart design. Their most famous cat product is the Kong Kickeroo. It’s a plush toy that’s the perfect size for cats to bunny-kick, which is a natural fighting behavior. It’s built with strong, durable fabric that can withstand sharp claws.
  • Best For: Cats who love to wrestle and kick. Kong toys are great for active play sessions that tire your cat out.
  • Popular Products: Kong Kickeroo, refillable catnip toys, and teaser wands.

Petstages

Petstages durable and engaging interactive toys for dogs and cats to promote mental stimulation and physical exercise, available at Deepblue Home for pet owners.

Petstages believes that cats of different ages have different play needs. A playful kitten doesn’t play the same way as a calm senior cat. This company makes toys specifically designed for your cat’s stage of life.

  • What Makes Them Special: Their toys are designed by animal experts to provide the right kind of mental and physical stimulation for kittens, adult cats, and seniors. They use a lot of interesting textures and sounds to keep cats engaged.
  • Best For: Owners who want to match their toys to their cat’s age and energy level.
  • Popular Products: The Dental Health Chew toy for kittens, the Tower of Tracks (a popular circular ball track), and toys with different textures for seniors.

SmartyKat

SmartyKat is a brand entirely dedicated to cats. They are all about fun, innovation, and keeping your cat busy, especially when they are home alone.

  • What Makes Them Special: They have a huge range of exciting toys, from simple teaser wands to electronic motion toys. Their electronic toys, like ones that mimic a fluttering bug under a sheet, are fantastic for turning on before you leave for work. They give your cat hours of solo fun.
  • Best For: Busy owners and cats who need entertainment on their own.
  • Popular Products: Laughing Mouse electronic toy, Hot Pursuit electronic motion toy, and their wide variety of teaser wands and crinkle toys.

Heou

High-quality Deepblue brand logo featuring a stylized illustration of a dolphin and whale within a circle, emphasizing aquatic comfort and luxury bedding products.

Heou is a forward-thinking global manufacturer that specializes in integrating technology into pet care. Founded in 2017 as a national high-tech enterprise, Heou combines innovative design with large-scale production capabilities to create the next generation of smart pet products.

  • What Makes Them Special: With a massive monthly production capacity of 500,000 units, Heou excels at creating high-tech solutions for modern pet owners. Their expertise spans smart supplies, cleaning products, and interactive toys, featuring advanced items like intelligent food dispensers, automatic water fountains, and innovative interactive cat toys including automatic feather teasers, jumping balls and others. They take particular pride in their durable, eco-friendly designs and hold numerous invention and appearance patents.
  • Best For: Pet owners seeking high-tech solutions for automated interactive play and food feeders, as well as businesses looking for reliable OEM & ODM manufacturing partners.
  • Popular Products: Intelligent 2-in-1 Gravity Pet Feeder & Water Dispenser, automatic feather or other shaped teasers, interactive plush toys, and LED jumping balls.

Catit

Modern deep blue home decor furniture piece showcasing contemporary design, perfect for modern interiors and adding elegant style.

Catit is a brand that focuses on design and enrichment. They create sleek, modern-looking products that are also highly functional. They are famous for their clever puzzle toys and feeding systems.

  • What Makes Them Special: Their “Senses” line is a great example. It includes toys that stimulate your cat’s sight, sound, and touch. They also make the very popular Catit Design Senses Speed Circuit, a colorful track with a ball that cats love to bat around for hours.
  • Best For: Curious cats who need mental challenges. If your cat is smart and gets bored easily, Catit is a great choice.
  • Popular Products: The Catit Senses Speed Circuit, the Catit Food Tree (a puzzle feeder), and their grooming products.

Yeowww!

If your cat goes crazy for catnip, you need to know about Yeowww! This company is famous for making what many call the best catnip toys on the market.

  • What Makes Them Special: They use 100% organic catnip that is grown in the USA and is incredibly potent. Their toys are stuffed full of this high-quality catnip, and cats absolutely love them. Their bright yellow “Banana” toy is a legend among cat owners.
  • Best For: The ultimate catnip experience. If other catnip toys have let you down, try Yeowww!
  • Popular Products: The Yeowww! Catnip Banana, the Rainbow, and their various fish and cigar-shaped toys.

Go Cat

A sleek, modern logo for Deepblue featuring a stylized cat with wings, emphasizing innovative pet accessories and home decor for pet lovers.

Go Cat is a smaller company with a big reputation among cat enthusiasts. They specialize in one of the best types of interactive toys: the teaser wand.

  • What Makes Them Special: Their wand toys feature unique, unpredictable prey like the famous “Da Bird.” This toy is designed to flutter and spin in the air just like a real bird, triggering your cat’s deepest hunting instincts. The replacement parts are also readily available.
  • Best For: Interactive play that satisfies your cat’s inner hunter. It’s a fantastic way to provide exercise and bonding time.
  • Popular Products: Da Bird teaser wand, Mouse Catcher, and other wand toy attachments.

OurPets

A logo featuring a heart with "Our Pets" text, representing love and care for pets.

OurPets is the parent company behind several popular brands, but they are known for their own line of innovative electronic cat toys.

  • What Makes Them Special: They create battery-operated toys that keep cats guessing. The electronic mice move randomly and squeak, driving cats wild with excitement. These toys are great for keeping a cat entertained without you having to hold the toy.
  • Best For: Owners looking for affordable, self-moving electronic toys.
  • Popular Products: the electronic mice, automatic string teaser, and puzzle feeders.

Jackson Galaxy

A modern, stylish logo for Jackson Galaxy featuring a sleek "JG" design with purple and orange color accents, perfect for branding and marketing purposes.

Jackson Galaxy is the famous cat behaviorist from the TV show “My Cat from Hell.” His entire brand is based on understanding cat psychology, and his toy line is no different.

  • What Makes Them Special: These toys are designed based on his “Play Philosophy,” which mimics a cat’s natural hunt-catch-kill-eat-groom cycle. The toys are meant to engage your cat’s mind and body fully, reducing behavior problems. They are high-quality and built to last.
  • Best For: Owners who want a science-based approach to play, especially for cats with anxiety or behavior issues.
  • Popular Products: The Air Prey wand toys, Ground Prey wands, and various puzzle toys.

PetSafe

PetSafe logo featuring bold yellow and blue design for pet safety and containment solutions.

PetSafe is a giant in the pet product world, known for everything from training collars to water fountains. In the toy category, they are famous for their automatic laser toys.

  • What Makes Them Special: Their “FroliCat” line includes automatic laser toys that project a beam in random patterns across the floor. This gives your cat a fantastic, high-energy workout without you lifting a finger. It’s important to always end a laser session by rewarding your cat with a physical toy or treat so they feel they “caught” something.
  • Best For: High-energy cats who need a serious running session.
  • Popular Products: The FroliCat Bolt and other automatic laser pointers.

FAQs

How big is the cat toy industry?

The cat toy market is a significant and growing segment of the global pet industry. It’s part of the overall pet toy market, which was valued at approximately $9 billion in 2022 and is projected to exceed $14 billion by 2030.

Who is the biggest manufacturer of cat toys?

While brands like PetSafe and Kong are household names, the largest volume manufacturers are actually Chinese OEM/ODM companies. These factories, such as Heou, produce millions of toys for numerous global brands.

What percentage of cat toys are made in China?

An estimated 80-90% of the world’s pet toys are manufactured in China. The country’s advanced manufacturing infrastructure and expertise in mass production make it the global hub for pet product production.

How can I make my own cat toys?

You can create fun, engaging toys using common household items. Try crumpling paper into a ball for batting, placing treats inside an empty toilet paper roll for a puzzle toy, or filling a clean sock with catnip and tying it shut.

What are the safest materials for cat toys?

The safest toys use durable, non-toxic materials like natural rubber, tightly-woven canvas, and felt. Avoid toys with small parts like glued-on eyes that could be swallowed, or long strings that might cause intestinal blockages.

A Final Word

No matter which brand you choose, always put safety first. Check toys regularly for loose parts, strings, or tears that could be swallowed. Supervise your cat with new toys until you are sure they are safe.

The best toy is one that your cat enjoys. By trying out toys from these excellent manufacturers, you’re sure to find the perfect playthings to keep your feline friend happy, healthy, and purring for years to come.

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