In 2026, dog toys are more than just squeaky bones and tennis balls. Pet owners want toys that are safe, durable, fun, and often eco‑friendly, as well as personalized pet items that reflect their dog’s personality. Brands and retailers, in turn, are looking for manufacturers who can design and manufacture customizable dog toys with unique designs, logos, and packaging.
Here is a simple, easy‑to‑follow look at 10 leading custom dog toy manufacturers & suppliers in 2026, what they are known for, and why brands like to work with them.
Heoupet
Heoupet is a strong OEM/ODM pet product manufacturer, especially for brands that want to build a full custom pet products line.
What Heoupet is known for:
- Custom rubber, TPR, and plush dog toys
- Ability to design, mold, and produce toys from scratch
- Support for branding, color matching, and private‑label packaging
Why brands work with Heoupet:
- High production capacity for large wholesale orders
- Experience with both toys and other pet products (bowls, feeders, etc.)
- Strong focus on quality control and international standards
Typical custom options:
- Custom shapes (bones, rings, balls, interactive and innovative dog toys)
- Logo printing, laser engraving, or raised branding
- Tailored packaging: header cards, boxes, or full retail sets
KONG Company
KONG is one of the most famous dog toy brands in the world, known for its classic red rubber dog chew toy.
What KONG is known for:
- Super‑tough natural rubber dog toys
- Treat‑dispensing and mental‑stimulation designs
- Trusted reputation among vets and trainers
Key strengths for custom / collaboration work:
- Deep knowledge of dog behavior and chewing styles
- Proven shapes and designs that can inspire co‑branded or special editions
- Strong brand recognition that adds value to partnerships
Popular product types:
- Classic KONG chew toys (various sizes and firmness levels)
- Puzzle toys and treat‑dispensing toys
- Rubber balls, pull toys, and durable fetch items
West Paw
West Paw is a U.S.‑based company known for eco‑friendly, durable dog toys.
What West Paw is known for:
- Toys made from proprietary, recyclable materials (like Zogoflex)
- Modern, simple designs in bright colors
- Strong focus on safety and non‑toxic materials
Why brands like West Paw’s approach:
- Clear sustainability story that appeals to eco‑conscious customers
- Made‑in‑USA production for brands that want local manufacturing
- Long‑lasting toys that help build customer trust and loyalty
Common toy categories:
- Chew toys for power chewers
- Fetch toys (balls, discs, sticks)
- Tug and interactive play toys
GoughNuts
GoughNuts focuses heavily on extreme durability for strong chewers.
What GoughNuts is known for:
- Nearly indestructible rubber rings and stick toys
- Safety indicator layers that show when a toy should be replaced
- Lifetime guarantee for many products
Why they stand out for custom / specialty lines:
- Expertise in high‑strength rubber toys for tough chewers
- Clear, safety‑first design philosophy
- Great fit for brands targeting working dogs, large breeds, or aggressive chewers
Signature toy features:
- Solid rubber construction with layered colors
- Simple, functional shapes (rings, sticks, tugs)
- High visibility colors for outdoor play
Jolly Pets
Jolly Pets is known for fun, durable toys that often have a playful, farm‑or ball‑inspired look.
What Jolly Pets is known for:
- Tough balls and inflatables that keep their shape even when punctured
- Toys designed for outdoor play and active dogs
- Good balance of durability and affordability
Why brands like their model:
- Wide variety of toy styles that suit many dog types
- Strong track record in retail and farm & feed stores
- Options that work well for co‑branding and themed collections
Popular toy types:
- Jolly Balls (with or without handles)
- Tug toys and rope‑attached inflatables
- Floating toys for water play
Benebone
Benebone specializes in flavored chew toys made from durable nylon.
What Benebone is known for:
- Long‑lasting nylon chews infused with real flavors (like bacon, chicken, peanut)
- Ergonomic shapes that are easy for dogs to grip
- Strong focus on sourcing and making products in the USA
Why they’re important in the custom chew space:
- Clear expertise in dog chewing behavior and flavor preferences
- High‑value positioning for premium and specialty retailers
- Ideal for brands interested in chew‑focused or dental‑support ranges
Common product styles:
- Wishbone chews
- Stick and bone‑shaped chews
- Dental chews with ridges for extra texture
Chuckit!
Chuckit! is a leader in the fetch toy category, especially for active and outdoor dogs.
What Chuckit! is known for:
- High‑bounce rubber balls designed for long‑distance throwing
- Launcher systems that let owners throw balls farther with less effort
- Glow‑in‑the‑dark and water‑friendly designs
Why brands pay attention to Chuckit!’s approach:
- Strong identity around play, exercise, and outdoor fun
- Proven designs that keep dogs engaged and active
- Great inspiration for custom fetch lines and seasonal collections
Popular product examples:
- Classic Chuckit! balls
- Ball launchers in various sizes
- Floating fetch toys and flying discs
ZippyPaws
ZippyPaws is well‑known for cute, character‑based plush and squeaky toys.
What ZippyPaws is known for:
- Plush toys with fun themes (food, animals, holidays, characters)
- Multiple squeakers and crinkle sounds for extra excitement
- Puzzle and burrow toys that add mental stimulation
Why they’re standout for custom designs:
- Strong experience with themed collections and seasonal drops
- Great fit for brands that want playful, Instagram‑friendly designs
- Flexible styles for co‑branded or private‑label custom plush toys
Common toy categories:
- Squeaky plush toys (donuts, tacos, llamas, etc.)
- Burrow toys where dogs dig smaller toys out of a larger one
- Rope and plush combination toys
Beco Pets
Beco Pets is a leading eco‑friendly pet brand, especially in Europe.
What Beco Pets is known for:
- Toys made from natural rubber, recycled plastic, and other eco materials
- Simple, modern designs with soft colors
- Strong focus on sustainability and ethical sourcing
Why Beco’s model appeals to modern brands:
- Clear, easy‑to‑share sustainability story
- Good fit for brands targeting green, eco‑aware consumers
- Wide product range beyond toys (bowls, bags, etc.) that support cohesive brand lines
Typical toy ranges:
- Natural rubber balls and bones
- Rope toys made from recycled materials
- Soft toys with recycled stuffing
House Dogge
House Dogge is a boutique, design‑driven dog brand with a focus on style and sustainability.
What House Dogge is known for:
- Minimalist, fashion‑inspired toys and accessories
- Use of natural, non‑toxic, and often eco‑friendly materials
- Strong lifestyle branding and visual identity
Why they matter in the custom / premium space:
- Perfect example of how toys can fit into a broader lifestyle brand
- Great inspiration for brands targeting design‑conscious pet parents
- Emphasis on small‑batch, thoughtful production
Common product directions:
- Simple tug and fetch toys with clean lines
- Soft toys in modern color palettes
- Coordinated collections with beds, apparel, or accessories
Conclusion
The custom dog toy market in 2026 is rich and varied. From large‑scale OEM/ODM manufacturers like Heoupet to iconic consumer brands like KONG and West Paw, there are many ways for a brand to build its own toy range. By matching your brand goals with the right manufacturer from this list, you can launch fully customized pet toy ranges that are safe, fun, and truly stand out on the shelf and online.
